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Case Study:

Co-Branding for Rolling Strong

Time Period: 2012

  • branding

VAN LEUVEN Communications worked on behalf of Rolling Strong to develop a co-branding partnership with the PowerBlock brand and the Trucker Trainer brand. PowerBlock is a portable dumbbell system, VLC worked to establish the relationship between the two brands; which resulted in a special co-branded product specifically aimed at truckers. Eventually, Rolling Strong will be a reseller of this product. Today, VLC maintains this co-branding relationship for the Trucker Trainer brand.

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