Case Study:
Gateway Packaging
Time Period: 2011
Featured Project: Branding
Gateway packaging was established in 1982 as a family-owned business. When the time came for the family to sell the business, VAN LEUVEN Communications assisted in modernizing and streamlining branding efforts and preparing the website to help make the business more marketable. Due in part to the efforts by VLC, the family was able to sell their business. Prior to the sale of the company, VLC developed a story for Gateway Packaging and secured space in a trade publication called American Printer. The content focused on the lean manufacturing methods implemented at Gateway Packaging to reduce waste. VLC also secured media coverage with the Suburban Journal.
Gateway Packaging was established in 1982 to supply flexible packaging solutions. Their manufacturing plants are located in Granite City, Illinois and Kansas City, Missouri. Due to the nature of manufacturing, VAN LEUVEN Communications coordinated with Gateway Packaging to create an extensive crisis management plan. Prior to working with VLC, Gateway Packaging had no crisis plan in place to utilize in the event of an accident. VLC coordinated with Gateway Packaging to create a detailed and interactive crisis plan.
The plan was put into action several months after its instillation when an employee was mildly electrocuted. Media outlets contacted VLC directly and the plan was put into action. VLC held a conference call with Gateway Packaging to figure out the facts on the event and create a message plan for the media to distribute the correct information clearly and concisely.