Honor® Show Chow® Ambassador Profiles

Case Study:

Time Period: 2011-2012

content development

Honor® Show Chow® Feeds are produced by Purina Animal Nutrition, with the goal of helping all people raise better animals. The Honor® Show Chow® website serves as a forum for show enthusiasts, providing an area for interaction, information sharing and learning about how to gain positive results in the show ring.

VAN LEUVEN Communications coordinated interviews and wrote the Honor® Show Chow® Ambassador Bios for the website. The ambassadors are selected to represent the brand based on their expertise within their field of showing livestock. VLC created this content for the website about the ambassadors that helped to build brand credibility by showing that these incredible people support the Honor® Show Chow® brand.

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Confluence Solar worked with VAN LEUVEN Communications to launch the company in 2008 through the recent acquisition in August 2011 by GT Advanced Technologies. VLC provided public relations, media relations, trade relations, analyst relations as well as assisted with community relations. VLC generated national media awareness for Confluence Solar's research and development within the solar industry.

– Tom Cadwell, Confluence Solar

VAN LEUVEN Communications supported our Heritage Cooperative Show Ring Success Seminar on April 23, 2016. Their team helped us generate the event communications, manage the RSVP process, communicate the event via social media channels, and publicize with the media and FFA/4-H contacts throughout the state of Ohio. We had 500 attendees for our event and doubled our sales at our Heritage Show Trailer. This was an increase of 100% vs. last year for sales and attendees. We have already reserved the VAN LEUVEN Team for our event next year!

– Dave Monnin, VP Feed, Specialty Products, & Corporate Services at Heritage Cooperative

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