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Case Study:

Honor® Show Chow® Ambassador Profiles

Time Period: 2011-2012

  • content development

Honor® Show Chow® Feeds are produced by Purina Animal Nutrition, with the goal of helping all people raise better animals. The Honor® Show Chow® website serves as a forum for show enthusiasts, providing an area for interaction, information sharing and learning about how to gain positive results in the show ring.

VAN LEUVEN Communications coordinated interviews and wrote the Honor® Show Chow® Ambassador Bios for the website. The ambassadors are selected to represent the brand based on their expertise within their field of showing livestock. VLC created this content for the website about the ambassadors that helped to build brand credibility by showing that these incredible people support the Honor® Show Chow® brand.


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