Infinia Pet Food

Case Study:

Time Period: 2011

National Brand Launch

Infinia® Pet Food is premium brand of pet food focused on holistic nutrition for pets. PMI Nutrition utilizes this brand to target very specific markets of pet food shoppers. VAN LEUVEN Communications supported the launch of this program nationally, gaining support and awareness for the program in pet industry publications. The product was covered in the Natural Dog section of Dog Fancy magazine under featured products. The product was also highlighted in Pet Elite Magazine in the Trend Watch section. Positive reviews were also secured by VLC in Pet Product News International and Pet Food Industry, as well as, given a five star rating on dogfoodadvisor.com.

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Confluence Solar worked with VAN LEUVEN Communications to launch the company in 2008 through the recent acquisition in August 2011 by GT Advanced Technologies. VLC provided public relations, media relations, trade relations, analyst relations as well as assisted with community relations. VLC generated national media awareness for Confluence Solar's research and development within the solar industry.

– Tom Cadwell, Confluence Solar

VAN LEUVEN Communications supported our Heritage Cooperative Show Ring Success Seminar on April 23, 2016. Their team helped us generate the event communications, manage the RSVP process, communicate the event via social media channels, and publicize with the media and FFA/4-H contacts throughout the state of Ohio. We had 500 attendees for our event and doubled our sales at our Heritage Show Trailer. This was an increase of 100% vs. last year for sales and attendees. We have already reserved the VAN LEUVEN Team for our event next year!

– Dave Monnin, VP Feed, Specialty Products, & Corporate Services at Heritage Cooperative

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