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Case Study:

Infinia Pet Food

Time Period: 2011

  • National Brand Launch

Infinia® Pet Food is premium brand of pet food focused on holistic nutrition for pets. PMI Nutrition utilizes this brand to target very specific markets of pet food shoppers. VAN LEUVEN Communications supported the launch of this program nationally, gaining support and awareness for the program in pet industry publications. The product was covered in the Natural Dog section of Dog Fancy magazine under featured products. The product was also highlighted in Pet Elite Magazine in the Trend Watch section. Positive reviews were also secured by VLC in Pet Product News International and Pet Food Industry, as well as, given a five star rating on dogfoodadvisor.com. 

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