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Case Study:

Read First!

Time Period: 2011 - present

  • Local/Rural Community Relations
  • Media Relations
  • Public Engagement

Each year, the Missouri Humanities Council recognizes ten Missouri communities for their commitment to reading. In 2010, VLC coordinated with the Council to announce the Read First! program with a press release. VLC informed the local media of each community upon receiving the award. VLC created a communications packet for use by the ten communities. The packet included: a press release, public service announcement, timeline for outreach to media and a media list tailored for each community. The packet was designed to empower the ten communities to set into motion communications about their part in the Read First! program. The communication package was effectively utilized by the individual communities; VLC saw several of their press releases enter the local media.

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