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Case Study:

Rolling Strong National Tour

Time Period: 2012

  • Media Relations
  • Event Planning

VAN LEUVEN Communications created the entire concept of the Rolling Strong National Tour to generate awareness of Rolling Strong. The national tour brings health and wellness information to drivers where they are: on the road. VLC created and coordinated events at Pilot Travel Center across the United States. The national tour brought together all elements of Rolling Strong, food samples were given out, the co-branding partnership with PowerBlock was leveraged and free health checks were available on-site. Truckers were able to enroll in the program at each stop. Bob Perry, President of Rolling Strong, pushed a tire for seven miles at each stop on the tour. At the end of the tour, Perry pushed the tire a total of 63 miles. This number is symbolic for Rolling Strong's goal of extending the average lifespan of truck drivers from 62 to 63 years. VLC worked on behalf of Rolling Strong to inform local media of the event and secure coverage at each tour stop. 

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