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Case Study:

Rolling Strong

Time Period: 2010 - Present

  • Media Relations
  • Brand Identity Development
  • Trade Relations
  • Public Speaking Engagements

Rolling Strong is a national health and wellness company designed to help truck drivers get healthy. Rolling Strong strives to bring solutions to the marketplace to promote driver wellness and retention. These solutions come in the form of many varying approaches, from the corporate wellness program to a line of healthy snacks developed specifically for drivers located in vending machines at truck stops.

VAN LEUVEN Communications worked closely with Rolling Strong to develop the brand identity and core values. VLC also manages the media relations for Rolling Strong by coordinating with trade publications within the trucking industry. VLC secured opportunities for Rolling Strong President, Bob Perry, to speak about driver health and wellness. VLC also provides editorial content development for Rolling Strong, writing monthly column for the publication Team RunStart, an online program through Freightliner. VLC worked to create, maintain and utilize an extensive core media list for Rolling Strong seeking out relevant publications within the healthy and trade sectors, radio stations and blogs. 

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