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Case Study:

Trucker Trainer

Time Period: 2007 - Present

  • Brand Management
  • Media Relations
  • Public Relations


VAN LEUVEN Communications created the Trucker Trainer brand for Bob Perry, President of Rolling Strong. Through the development of the Trucker Trainer brand, VLC has enhanced the reputation of Perry as the industry expert on truck driver health and wellness issues. When Perry travels VLC works with local markets to schedule on air radio interviews, spreading the message of Rolling Strong and developing the Trucker Trainer brand. These media relations efforts coordinated by VLC have allowed Perry to be on morning air shows in Dallas, Las Vegas, Kansas City and Chattanooga. The Trucker Trainer brand is also developed through editorial content created by VLC for Perry in Challenge Magazine. This magazine is the official publication of Pilot Flying J Travel Centers.

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