Co-Branding for Rolling Strong

Case Study:

Time Period: 2012

branding

VAN LEUVEN Communications worked on behalf of Rolling Strong to develop a co-branding partnership with the PowerBlock brand and the Trucker Trainer brand. PowerBlock is a portable dumbbell system, VLC worked to establish the relationship between the two brands; which resulted in a special co-branded product specifically aimed at truckers. Eventually, Rolling Strong will be a reseller of this product. Today, VLC maintains this co-branding relationship for the Trucker Trainer brand.

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Confluence Solar worked with VAN LEUVEN Communications to launch the company in 2008 through the recent acquisition in August 2011 by GT Advanced Technologies. VLC provided public relations, media relations, trade relations, analyst relations as well as assisted with community relations. VLC generated national media awareness for Confluence Solar's research and development within the solar industry.

– Tom Cadwell, Confluence Solar

VAN LEUVEN Communications supported our Heritage Cooperative Show Ring Success Seminar on April 23, 2016. Their team helped us generate the event communications, manage the RSVP process, communicate the event via social media channels, and publicize with the media and FFA/4-H contacts throughout the state of Ohio. We had 500 attendees for our event and doubled our sales at our Heritage Show Trailer. This was an increase of 100% vs. last year for sales and attendees. We have already reserved the VAN LEUVEN Team for our event next year!

– Dave Monnin, VP Feed, Specialty Products, & Corporate Services at Heritage Cooperative

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