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Case Study:

Gateway Greening

Time Period: 2007 — Present

  • Media Relations
  • Copywriting
  • Communication Advisors




Since 2007, VAN LEUVEN Communications has supported Gateway Greening, a non-profit organization in St. Louis, Mo. celebrating community food projects, education and wellness programs and civic greening. Gateway Greening has become the go-to resource and recognized expert within the realm of community greening and urban farming. Their projects and expertise have been highlighted within stories by CNN, the NBC TODAY Show, ABC World News Tonight and throughout the local St. Louis media including NPR, the St. Louis Post-Dispatch, FOX 2, KMOV, KSDK, St. Louis Public Radio, the St. Louis Suburban Journals, ALIVE Magazine, Midwest’s Brownfield Ag News, St. Louis’s Arch 106.5 and the Missouri Department of Agriculture and State of Missouri’s websites.

One of the most exciting projects to date was during the summer of 2010 when Gateway Greening was a recipient of $50,000 from the Pepsi Refresh Project and featured on the NBC TODAY Show. The grant was for City Seeds Urban Farm in downtown St. Louis, an urban agriculture providing job training and therapeutic horticulture to individuals who are homeless and underserved.

In addition to media relations, VLC serves on Gateway Greening’s communications advisory team. VLC plays a key role in any discussions revolving around branding or communication strategy for the organization.


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